EXPERTISE
Sustainable Lifestyles
future.camp® gmbh  |  Seefeldstrasse 178  | 8008 Zürich  | CHE-115.624.196
    What we are    
   future.camp® is a center of competence for sustainable modern lifestyles.
    
    The non-profit, limited liability company future.camp® with headquarters in Zurich operates worldwide.

future.camp® conveys concepts and solutions that allow consumers 
to actively influence the environmental footprint of products and businesses.    
future.camp® SLE workshops
OBJECTIVES

  •     IMMEDIATE &  BROAD IMPACT   
sustainable lifestyle education (SLE) is the most effective driver to tackle overconsumption and related problems such as climate change and environmental degradation  - we offer effective SLE capable to reduce the average person's footprint up to 70% 
  •    TRENDSETTING
​sustainable lifestyles are becoming a worldwide trend - we take advantage of it, turning the trend into a long-term social norm  by using effective behavioral change techniques
  •    SYTEMIC CHANGE    
 humans have been downgraded to "consumers" and "clients" as drivers for economic growth - we strengthten communities which give back dignity, social and economic competence to their members
METHODS

  •     Bottom-up principle   
the future.camp® workshops train trendsetters who pass on their experience to their communities    
  •    Decentralization
​ Various workshop venues appeal to different target groups    
  •    Practice    
Our experts offer exercises that can be easily implemented in everyday life     
  • Emotion
The right mix of knowledge, enthusiasm and motivation is our recipe for success
  • Socialization
An essential part of the workshops is the exchange with peers and motivation by means of role models
CONCEPT​
   Coaches
Content
  1. Coach for ecological footprint
    Coach for ecological footprint
    30' COACH STRATEGY
    1. INTRODUCTION coach explains what is an ecological footprint 2. DEMONSTRATION participants test the local footprint calculator 3. DISCUSSION participants discuss the results, coaches offer solutions 4. OBJECTIVE each participant articulates his personal goal
  2. Food Coach
    Food Coach
    1. INTRODUCTION coach explains the impact of our food consumption on the ecosystem 2. DEMONSTRATION with the help of an app and real food examples the participants taste the impact of food production 3. DISCUSSION participants discuss the results and coaches offer low impact food solutions 4. OBJECTIVE each participant articulates his personal goal for his personal life

  • main topics: food, transport, clothing, housing, energy, water, design, marketing, community

  • broad range of sub-topics covering consumption and behavior 

  • SLE is designed to empower simple citizens to make sustainable choices

  • SLE is interdisciplinary according to the diversity of our ecosystem​

  • climate change, environmental degradation, resource scarcity and social development are equally addressed

  • the coaches do not promote brands or products, but behaviors and technologies able to empower people to become sustainable humans


The 3 principles of sustainable lifestyles can be applied to all areas of life:
    
    Quality - Circularity - Diversity
    
Format
  • each workshop addresses 3 related topics conveyed consecutively to all participants in a 90-minute circuit
  • each topic is worked on in smaller groups during 30 minutes
  • the knowledge level is adaptable to any target audience
  • the coaches are not necessarily teachers but experts in their field, influencers or role models
  • the workshop location may vary according to target groups or preferences of funding partners
  • the workshop concept is partner-based, thus multiplying the promotion channels for each event 
  • all workshops include physical and virtual socializing and knowledge-exchange platforms
  • ​a minimum of 20 participants per workshop required
Time frame

Individual workshops

  • basic workshop duration 2.5 hours
  • 30 minutes introduction on subjects, coaches, and workshop objectives
  • 30 minutes training per topic (3 x 30min)
  • 15 minutes wrap-up with feedbacks, sharing of goals and visions
  • 15-30 minutes food and networking

 Workshops during the launch period   in Zürich

  • two series of 6 regular workshops per year (spring / autumn) - minimum 12 workshops
  • workshops can be expanded, diversified and further specialized according to demand
  • 5 extraorinary showcase workshops at fairs, festivals and other events (G3iD Geneva, ImpactMarket Zürich, Filme für die Erde Zürich, Blau10 Zürich, LiveLife Zürich)
  • successful pilot phase in Zurich in 2016
  • plans to expand to other Swiss and European cities in 2018
Procedure
  • ​​the participants distribute themselves across the 3 topic tables
  • the workshop leader introduces the coaches and the topics, and there is a short general input on sustainable lifestyles​
  • at the topic tables the issues are 1. introduced 2. demonstrated 3. discussed 4. goals are set
  • at the end of the workshop, each participant ideally has 3 goals and instruments to implement in his or her daily life
  • the participants bring their own utensils for notes: writing pad, smartphone, note cards, etc.
  • ​Utensils for do-it-yourself exercises are sponsored and goodies are only distributed where it makes sense​


30 min / topic1


30 min / topic2

​​Coach

​​Coach


30 min / topic3

​​Coach

Follow-Up
  • one week after each workshop participants are requested to fill in an online questionnaire enabling us to evaluate the workshop's effectiveness​​ on behavioral change
  • networking and knowledge-sharing platforms are offered and promoted at each workshop: participants may exchange success stories or failures, discuss new topics, connect and inform themselves about upcoming events: https://www.facebook.com/futurecamp.workshops/       https://www.instagram.com/futurecamp_workshops_zh/
  • participants may suggest topics and experts for future workshops
  • seasonal newsletters are sent out to inform participants about new workshops and events
  • participants are invited to visit various successive modules
Workshop modules
   
Target audience
  • communities interested in environmental and social topics, general public of private persons of all social backgrounds
  • Age group 18-80
  • Specific target groups: environmentally interested public, students, seniors, families, housewives / housemen, expats, activists, associations, NGO's, etc.
  • future.camp® & partner network
  • random audience addressed on social media, via ads or event posters.
  • customers from partner businesses and organizations​​
Sales & Marketing

Sales Channels

Marketing Channels

  • promotion via event location (town / institute / museum / shop / restaurant / bar / company / etc.) must oblige at least 20 participants for a future.camp® workshop
  • future.camp® workshops website (Google ads sponsored by Google for NPO's)
  • Eventbrite event calendar
  • information on partner platforms, their newsletter, social media
  • information channels of foundations, environmental organizations, associations, municipalities & parishes
  • future.camp® workshop's social media channels:  https://www.facebook.com/futurecamp.workshops/      https://www.instagram.com/futurecamp_workshops_zh/​
  • free public event calendars and various media channels (nachhaltigleben.ch, Ronorp, district newspapers, Landliebe, Zeitpunkt, Tagblatt, Tagi, Coopzeitung, MIGROS magazine, EWZ app, etc.)
  • Reports in newspapers, TV and radio
  • Random interested people through social media, advertisements, event posts, etc.
  • Information at schools and universities ( flyers or contacting teachers, professors student's associations)
  • presence and stall at fairs, events and exhibitions
  • specific target group's channels, senior's newspapers Seniorenweb, student newspapers, association newsletters, etc.
  • ​seasonal newsletters & press releases
Costs per workshop

For participants 20 CHF (17.6 EUR)

  • 20 CHF per workshop for all participants including students and seniors 
  • free tickets for supporting partners
  • minimum of 20 paying participants per workshop
  • the payment increases the participant's commitment to attend the workshop, especially if booked in advance

Project costs per series of 12 SLE workshops CHF​ 93'200 (82'000 EUR)

  • CHF 60'000 research, concept, project development, fundraising, project management, implementation
  • CHF 20000 marketing, sales and communication
  • CHF 10800 fees for coaches (CHF 300 per coach per workshop) 
  • CHF 2400 green catering and materials     
Financing 2017-2018

    TOTAL PROJECT COSTS   CHF 93'200

  • CHF 4'800 CHF minimum 20 ticket sales  
  • CHF 88'400 CHF funding via application with foundations, impact investors, international programs, research institutes, NGO's and public sector | ongoing application process 
List of supporters and donors

future.camp® partners engage in longterm impact

  • they incentive circular economy
  •  they effectively help to promote the SDG's 12: Responsible Consumption and Production and 13: Climate Action
  • they boost local und innovative products and businesses
  • they get workshops for free for members and employees

  1. Global Environmental Society
    Andrea Schaller supports the future.camp® sustainable lifestyle workshops with her great network and the international Green Drinks Community
  2. EPEA Switzerland
    Albin Kälin supports the future.camp® sustainable lifestyle workshops with his professional expertise in cradle to cradle® product design and circular economy
  3. Biovision
    Sabine Lerch supports the future.camp® sustainable lifestyle workshops with her broad knowledge on sustainability parameters for food supply
  4. project21
    Marie-Claire Graf supports the future.camp® sustainable lifestyle workshops by advertising with her great ETH student's community
  5. Transition Zürich
    Jasmin Helg supports the future.camp® sustainable lifestyle workshops with her database on sustainable businesses and organizations in and around Zürich
  6. GET CHANGED - the fair fashion network
    Isabel Dacre supports the future.camp® sustainable lifestyle workshops with her professional expertise in sustainable textile production
  7. John Baker
    John produces the best and most eco-friendly bread in Zürich. He supports the future.camp® sustainable lifestyle workshops with food leftovers from his shops for the hungry workshoppers
  8. FOSSIL-FREE
    Edwin Moser supports the future.camp® sustainable lifestyle workshops with in-depth knowledge in divestment and with campaigning expertise
  9. Urban Farmers
    Stephanie Tauber Gomez supports the future.camp® sustainable lifestyle workshops with her connections to important partners in alternative food production
  10. good choices
    Ruth Stylianou-Oberli supports the future.camp® sustainable lifestyle workshops with her expertise in communication and campaigning for social and environmental issues
  11. UP- Umwelt Plattform
    Martina & Ruth support the future.camp® sustainable lifestyle workshops with their growing and very active community of young and engaged citizens for the environment
  12. SCP Clearinghouse
    SCP Clearinghouse features the future.camp® sustainable lifestyle workshops as an initiative of their 10YFP program Sustainable Lifestyles and Education
  13. Impact Hub Zürich
    Isabel from Impact Hub Zürich supports future.camp® workshops with location sponsoring for most of our SLE workshops and events
  14. Rütter Soceco AG
    After attending her first workshop, Anja from Rütter Soceco research institute decided to help future.camp® get into research and funding programs for SLE projects
We help people make the right choices
Research, communication, practice, leadership and unconventional education are future.camp®'s core competences 
If current trends continue, by 2030, humanity will need the equivalent of two Earths to support itself, according to recent studies. This is clearly not viable in a world where climate change will make it even harder for the natural world to provide for our needs.

Our consumption habits are putting our resource levels at great risk. Yet, people have so many decisions to make in their daily lives that they most often choose the easiest. They are unaware of how important their choices are to save resources for coming generations. 

​What food will I eat? What house will I live in? How will I get to work in the morning? What type of clothes will I wear? How will I spend my spare time?  future.camp® will guide people in finding the answers.
Get in touch:  hello@futurecamp.vision | +41 79 508 56 80

back to top